The Times / Know Your Times

Concept, design and art direction for the Know Your Times campaign. A provocative press and print series designed to make readers stop and think, each execution tackled big themes — from dementia to education to holding power to account. Using confident typography, sharp headlines and unexpected imagery, the campaign reminded audiences that The Times and The Sunday Times don’t just report the news — they question, challenge and broaden perspectives, helping readers to truly Know Their Times.