Princes Trust / Tomorrow

Identity design for the Prince’s Trust Tomorrow Project, an initiative that sees young people team up with designers such as Zandra Rhodes and Wayne Hemingway to create new products. The logo was built around the idea of hope and opportunity: the word “Tomorrow” sits like a horizon line, symbolising a new dawn and a brighter future. The initial “t” doubles as a plus sign, representing the collaboration at the heart of the project — established designers working together with disadvantaged young creatives. The result is a bold, optimistic mark that captures both partnership and possibility.