Peugeot / The Power of Attraction

Concept, design and art direction for a brand film exploring the concept of allure. A striking mix of dance, science, and cinematic visuals brought the idea to life, blending human movement with bold imagery to dramatise Peugeot’s new positioning: The Power of Attraction. The film featured Julie Gautier — world-renowned freediver, dancer and filmmaker — whose unique performance style elevated the campaign’s sense of magnetism and grace.