News UK / News Château

Concept, design and art direction for News UK’s News Château — a four-day VIP brand immersion festival during Cannes Lions. The identity centred on the circumflex above the “a” in Château, reimagined as a distinctive marque that echoed the turrets of the hillside château itself. This elegant device tied together name, place and experience, creating a cohesive visual system for an exclusive, luxury setting.