News UK / Advertising Week Europe

Design and art direction for News UK’s BE BOLD. BE BRAVE. activation at Advertising Week Europe. Built around the idea of telling the stories that matter — seeding ideas and stirring emotion — the newsroom-inspired environment used oversized quote marks, bold typography and vivid colour to amplify the brand’s editorial voice. Spanning café spaces, studios and networking areas, the installation created a confident, high-impact presence that placed News UK at the centre of the conversation with advertisers, agencies and media partners.