Grosvenor / Grand Arcade campaign

Concept, design and art direction for this campaign celebrating Cambridge’s most prestigious retail destination. The visual language reinterprets the city’s historic architecture and iconic landmarks through bold, collage-style compositions, blending heritage with high fashion. Each seasonal execution introduces its own colour world while retaining the timeless sophistication of the Grand Arcade brand. The result is a campaign system that feels contemporary, elegant and unmistakably Cambridge.