Asina / Brand Identity

Concept design and art direction for Asina Group, a content strategy consultancy helping brands ensure content strategy serves business strategy. The work focused on creating a confident, editorial-led identity that reflects Asina’s publishing heritage and strategic clarity. A bold AG monogram was developed as a flexible brand device, acting as both a framing tool and a canvas for dynamic imagery across digital, motion and print. A restrained, contemporary palette and refined typography system balance authority with modernity, positioning Asina as a premium, intelligent partner in a complex content landscape.