Over the last 20+ years I’ve worked across advertising, branding, publishing and brand experience, creating ideas, design and art direction for some of the world’s most influential brands. My work has been recognised at leading international award shows, from D&AD and Cannes Lions to Design Week and Creative Circle, spanning everything from global rebrands and packaging to experiential activations and multi-channel campaigns.

I’ve worked across a wide range of sectors, from beauty, fashion and culture to FMCG, hospitality, music and property, as well as extensive experience in editorial and media through my time at Pulse.

I spent 10 years as Head of Art at Pulse, a WPP-backed collaboration between T&Pm and VML, where I led design across The Times and The Sunday Times, including all subsidiary brands covering Radio, Luxury, Money, Travel and Events, while also overseeing creative across Virgin, talkSPORT and News UK. That meant everything from tactical press and outdoor to digital-first campaigns, live experiences and broadcast, as well as pioneering the use of AI in image and motion generation.

Alongside my role at Pulse, I continued to take on selected independent and collaborative projects, from ambitious start-ups to multinational organisations, including work for Peugeot, DoorDash, Radio Centre and ANI Skincare. These projects allowed me to explore new aesthetics, experiment with emerging technologies and collaborate with other creative specialists.

Before Pulse, I co-founded Bleach, producing award-winning work for clients in hospitality, drinks, gaming and music, and worked at CHI&Partners (now T&Pm), where I helped win Design Week’s Best Campaign and Best of Show, a Cannes Lions Shortlist for logo design, and a London International Award for Design/Corporate Identity.

I’m obsessed with craft: identities built to last, packaging that feels premium, campaigns that cut through, experiences that pull you in, pixels placed perfectly, edits that flow, and AI used to push ideas further. Whatever the medium, the result looks effortless only because it’s been crafted obsessively. And when an idea needs words, I can turn my hand to writing a headline too.

Brand experience highlights

The Times, The Sunday Times, Times Radio, Virgin, talkSPORT, News UK, Peugeot, DoorDash, ANI Skincare, Coca-Cola, TalkTalk, GSK, Pernod Ricard, Atari, Ministry of Sound, Jamie Oliver, Carphone Warehouse.